Fender ndi imodzi mwazodziwika bwino komanso zodziwika bwino za gitala zaku America padziko lapansi.
Simungathe kudzitcha wosewera gitala ngati simukudziwa bwino Fender Wopanga masewera gitala lamagetsi.
Yakhazikitsidwa mu 1946 ndi Leo Fender, kampaniyo yakhala ikusewera kwambiri pamakampani opanga magitala kwa zaka zoposa 70, ndipo zida zake zakhala zikugwiritsidwa ntchito ndi oimba ena otchuka kwambiri m'mbiri.
Pakufuna kwake kupanga zida zabwino kwambiri za osewera magitala, woyambitsa Leo Fender kamodzi ananena kuti onse ojambula zithunzi anali angelo, ndipo izo zinali "ntchito yake kuwapatsa mapiko kuti aziwuluka".
Masiku ano, Fender imapereka magitala osiyanasiyana kwa osewera onse, kuyambira oyamba kumene mpaka akatswiri.
Mu bukhu ili, tiwona mbiri ya mtunduwo, zomwe amadziwika nazo komanso chifukwa chake mtundu uwu udakali wotchuka monga kale.
Fender: mbiri
Fender si mtundu watsopano - anali m'modzi mwa opanga magitala amagetsi oyambilira kutuluka ku United States.
Tiyeni tiwone zoyambira za mtundu wodziwika bwinowu:
Masiku oyambirira
Asanayambe magitala, Fender ankadziwika kuti Fender's Radio Service.
Linayambika kumapeto kwa zaka za m'ma 1930 ndi Leo Fender, mwamuna wokonda kwambiri zamagetsi.
Anayamba kukonza mawailesi ndi ma amplifiers mu shopu yake ku Fullerton, California.
Posakhalitsa Leo anayamba kupanga zida zake zokulirakulira, zomwe zinatchuka ndi oimba akumaloko.
Mu 1945, Leo Fender anafikiridwa ndi oimba awiri ndi anzake okonda zamagetsi, Doc Kauffman ndi George Fullerton, ponena za kupanga zida zamagetsi.
Chifukwa chake mtundu wa Fender udabadwa mu 1946, pomwe Leo Fender adakhazikitsa Fender Electric Instrument Manufacturing Company ku Fullerton, California.
Fender linali dzina latsopano m'dziko la gitala panthawiyo, koma Leo anali atadzipangira kale dzina monga wopanga magitala achitsulo ndi amplifiers.
Chizindikiro
Ma logo oyamba a Fender adapangidwa ndi Leo mwiniwake ndipo amatchedwa logo ya Fender spaghetti.
Chizindikiro cha spaghetti chinali logo yoyamba kugwiritsidwa ntchito pa magitala a Fender ndi mabasi, kuwoneka pazida kuyambira kumapeto kwa zaka za m'ma 1940 mpaka koyambirira kwa 1970s.
Panalinso logo yosinthira yopangidwa ndi Robert Perine kumapeto kwa zaka za m'ma 50s pagulu la Fender. Chizindikiro chatsopanochi cha Fender chili ndi zilembo zazikulu zolimba zagolide zokhala ndi autilaini yakuda.
Koma m'zaka makumi angapo zapitazi, logo ya CBS-era Fender yokhala ndi zilembo za block ndi maziko a buluu idakhala imodzi mwama logo odziwika kwambiri pamakampani oimba.
Chizindikiro chatsopanochi chidapangidwa ndi wojambula zithunzi Royer Cohen.
Zinathandizira zida za Fender kuti ziziwoneka bwino. Mutha kuwuza Fender strat kuchokera pampikisano poyang'ana chizindikirocho.
Masiku ano, chizindikiro cha Fender chili ndi zilembo za spaghetti, koma sitikudziwa kuti wojambulayo ndi ndani. Koma logo yamakono iyi ya Fender ndiyofunika kwambiri mu zakuda ndi zoyera.
Wowulutsa
Mu 1948, Leo adayambitsa Fender Broadcaster, yomwe inali gitala yoyamba yamagetsi yopangidwa ndi anthu ambiri.
Wowulutsayo adzakhala pambuyo pake adatchedwanso Telecaster, ndipo imakhalabe imodzi mwa magitala otchuka kwambiri a Fender mpaka lero.
Chapadera pa Telecaster ndikuti inali gitala yoyamba yokhala ndi chojambula chomangidwa, chomwe chimalola mawu okweza.
Izi zinapangitsa kuti zikhale zosavuta kuti oimba amvedwe pagulu.
The Precision Bass
Mu 1951, Fender adatulutsa gitala yoyamba yamagetsi yopangidwa ndi anthu ambiri, Precision Bass.
Precision Bass inali yopambana kwambiri ndi oimba, chifukwa inawapatsa njira yowonjezera mphamvu zotsika ku nyimbo zawo.
Chapadera pa bass yolondola ndikusiyana kwa zingwe zoyezera.
The Precision Bass nthawi zonse imakhala ndi zingwe zolemera kwambiri kuposa gitala lazingwe zisanu ndi chimodzi, zomwe zimapangitsa kuti izimveka bwino, zomveka bwino.
The Stratocaster
Mu 1954, Leo Fender adayambitsa Stratocaster, yomwe idakhala mwachangu imodzi mwa magitala odziwika kwambiri amagetsi padziko lapansi.
Stratocaster ikadakhala gitala yosainira ena mwa osewera odziwika kwambiri padziko lonse lapansi, kuphatikiza Jimi Hendrix, Eric Clapton, ndi Stevie Ray Vaughan.
Masiku ano, Stratocaster akadali amodzi mwa magitala ogulitsa kwambiri a Fender. M'malo mwake, mtundu uwu ukadali imodzi mwazinthu zogulitsidwa kwambiri za Fender nthawi zonse.
Thupi lopindika komanso kamvekedwe kake ka Stratocaster zimapangitsa kuti ikhale imodzi mwamagitala osinthika kwambiri amagetsi kunja uko.
Itha kugwiritsidwa ntchito pamtundu uliwonse wa nyimbo, makamaka rock ndi blues.
Ubwino wa gitala iyi udapangitsa kuti ikhale yofunikira kwambiri, ndipo kusinthasintha komanso chidwi chatsatanetsatane zinali zodabwitsa panthawiyo.
Komanso, ma pickups anali abwino kwambiri, ndipo ankaikidwa m’njira yopangitsa kuti gitala likhale losinthasintha.
Stratocaster idagunda mwachangu ndi osewera ndipo idakhala muyezo womwe magitala ena onse amagetsi amaweruzidwa.
Jazzmaster ndi Jaguar
Mu 1958, Fender adayambitsa Jazzmaster, yomwe idapangidwa kuti ikhale gitala yabwino kwambiri kwa osewera a jazi.
Jazzmaster anali ndi mawonekedwe atsopano a m'chiuno omwe adapangitsa kuti azisewera atakhala pansi.
Inalinso ndi kachitidwe katsopano koyandama ka tremolo komwe kamalola osewera kupindika zingwe popanda kusokoneza kukonza.
Jazzmaster inali yovuta kwambiri panthawi yake ndipo sanalandilidwe bwino ndi osewera a jazi.
Komabe, pambuyo pake idzakhala imodzi mwamagitala odziwika kwambiri a magulu a nyimbo za ma surf monga The Beach Boys ndi Dick Dale.
Mu 1962, Fender adayambitsa Jaguar, yomwe idapangidwa kuti ikhale mtundu wapamwamba kwambiri wa Stratocaster.
Jaguar inali ndi mawonekedwe atsopano a thupi, mbiri yayifupi ya khosi la 24-frt, ndi zithunzi ziwiri zatsopano.
Jaguar analinso gitala yoyamba ya Fender yokhala ndi makina opangira ma tremolo.
Jaguar inali yovuta kwambiri panthawi yake ndipo sanalandilidwe bwino ndi osewera gitala poyamba.
CBS imagula mtundu wa Fender
Mu 1965, Leo Fender adagulitsa kampani ya Fender ku CBS kwa $ 13 miliyoni.
Panthaŵiyo, ichi chinali chochitika chachikulu kwambiri m’mbiri ya zida zoimbira.
Leo Fender adakhalabe ndi CBS kwa zaka zingapo kuti athandizire pakusintha, koma pamapeto pake adasiya kampaniyo mu 1971.
Leo Fender atachoka, CBS idayamba kusintha magitala a Fender zomwe zidawapangitsa kukhala osafunikira kwa osewera.
Mwachitsanzo, CBS inachepetsa ntchito yomanga Stratocaster pogwiritsa ntchito zipangizo zotsika mtengo komanso njira zomangira.
Anayambanso kupanga magitala ochuluka, zomwe zinapangitsa kutsika kwa khalidwe. Komabe, panalibe magitala akuluakulu a Fender omwe adapangidwa panthawiyi.
Mtengo wa FMIC
Mu 1985, CBS idaganiza zogulitsa kampani ya Fender.
Gulu la osunga ndalama motsogozedwa ndi Bill Schultz ndi Bill Haley adagula kampaniyo $ 12.5 miliyoni.
Gululi lipitiliza kupanga Fender Musical Instruments Corporation (FMIC).
The American Standard Stratocaster
Mu 1986, Fender adayambitsa American Standard Stratocaster, yomwe idapangidwa kuti ikhale yosinthidwa kwambiri ya Stratocaster yoyambirira.
The American Standard Stratocaster inali ndi chala chatsopano cha mapulo, zithunzi zosinthidwa, ndi zida zotsogola.
The American Standard Stratocaster inali yopambana kwambiri ndi oimba magitala padziko lonse lapansi ndipo akadali imodzi mwa mitundu yotchuka kwambiri ya Stratocaster lero.
Mu 1988, Fender adawulula mndandanda woyamba wa osewera, kapena mtundu wa siginecha wopangidwa ndi osewera, Eric Clapton Stratocaster.
Gitala iyi idapangidwa ndi Eric Clapton ndipo idawonetsa mawonekedwe ake apadera, monga thupi la alder, bolodi la chala cha mapulo, ndi zithunzi zitatu za Lace Sensor.
Cholowa
Zomangamanga za zida zodziwika bwino za Fender, zomwe zidakhazikitsa mulingo wa ambiri, zitha kupezeka m'magitala ambiri amagetsi omwe muwapeza lero, kuwonetsa cholowa cha mtunduwo komanso mphamvu zake.
Zinthu monga Floyd Rose tremolo, zithunzi za Duncan, ndi maonekedwe ena a thupi zakhala zofunikira kwambiri padziko lapansi lagitala lamagetsi, ndipo zonse zinayamba ndi Fender.
Ngakhale ndizofunika kwambiri m'mbiri, Fender yakhala ikuchulukirachulukira m'zaka zaposachedwa, zikomo mwa zina chifukwa cha kusankha kwake zida zambiri, zomwe zimaphatikizanso mabasi, ma acoustics, pedals, amplifiers, ndi zina.
Komabe, ndi zinthu zambiri zotere, lingaliro loyang'ana zida za Fender litha kuwoneka ngati lolemetsa, makamaka pankhani yamitundu yosiyanasiyana ya magitala amagetsi.
Ojambula ngati Jimi Hendrix, Eric Clapton, George Harrison, ndi Kurt Cobain onse athandizira kulimbitsa malo a Fender m'mbiri ya nyimbo.
Fender lero
M'zaka zaposachedwa, Fender yakulitsa zopereka zake za siginecha za ojambula, ikugwira ntchito ndi zokonda za John 5, Vince Gill, Chris Shiflett, ndi Danny Gatton.
Kampaniyo yatulutsanso mitundu ingapo yatsopano, monga mndandanda wapadziko lonse lapansi, womwe umaphatikizapo mitundu ina yamitundu yakale ya Fender.
Fender yakhala ikuyesetsanso kukonza njira zake zopangira ndi malo atsopano apamwamba ku Corona, California.
Malo atsopanowa adapangidwa kuti athandize Fender kuti akwaniritse kufunikira kwa zida zawo.
Ndi mbiri yake yayitali, zida zodziwika bwino, komanso kudzipereka kuukadaulo, sizodabwitsa kuti Fender ndi imodzi mwamagitala otchuka kwambiri padziko lonse lapansi.
Mndandanda wa Fender Vintera
Mu 2019, Fender adatulutsa mndandanda wa Vintera, womwe ndi mzere wa magitala omwe amapereka ulemu kumasiku oyambirira a kampani.
Mndandanda wa Vintera umaphatikizapo zitsanzo monga Stratocaster, Telecaster, Jazzmaster, Jaguar, ndi Mustang. Mutha kudziwa zambiri zamitundu iyi patsamba lawo.
Fender yatulutsanso zida zingapo zotsika mtengo, monga Squier Affinity Series Stratocaster ndi Telecaster.
The Fender American Standard Series akadali mzere wotsogola wamakampani wa magitala, mabasi, ndi amplifiers.
Mu 2015, Fender adatulutsa American Elite Series, yomwe inali ndi zida zingapo zosinthidwa ndi zatsopano, monga 4th generation Noiseless pickups.
Fender imaperekanso ntchito ya Custom Shop, komwe osewera amatha kuyitanitsa zida zopangidwa mwamakonda.
Fender akadali imodzi mwazinthu zogulitsidwa kwambiri mdziko muno, ndipo logo ya Fender ndi imodzi mwazodziwika kwambiri padziko lapansi.
Fender ikupitirizabe kukhala mphamvu mu dziko la gitala, ndipo zida zawo zimayimbidwa ndi oimba ena otchuka kwambiri padziko lapansi.
Katswiri wodziwika bwino wa heavy metal Zakk Wylde, wodziwika bwino mdziko muno Brad Paisley, komanso wodziwika bwino kwambiri mdzikolo Justin Bieber ndi ena mwa akatswiri ambiri omwe amadalira magitala a Fender kuti amve mawu awo.
Fender mankhwala
Mtundu wa Fender uli pafupi kuposa magitala amagetsi. Kuphatikiza pa zida zawo zapamwamba, amapereka ma acoustics, mabasi, ma amps, ndi zida zambiri.
Magitala awo amayimbidwe amaphatikizapo Fender acoustic yapamwamba, T-Bucket yamtundu wa dreadnought, ndi Malibu ya parlor.
Kusankhidwa kwa gitala lamagetsi kumaphatikizapo chilichonse kuyambira ku Stratocaster ndi Telecaster yapamwamba mpaka mapangidwe amakono monga Jaguar, Mustang, ndi Duo-Sonic.
Mabasi awo akuphatikizapo Precision Bass, Jazz Bass, ndi Mustang Bass yochepa.
Amaperekanso ma amplifiers osiyanasiyana okhala ndi zinthu zosiyanasiyana komanso zosankha zachitsanzo.
M'zaka zaposachedwa, Fender yakhala ikukulitsanso mzere wawo wazogulitsa kuti ziphatikizepo zida ndi zida zapamwamba kwambiri.
Mndandanda wawo wa American Professional and American Elite umapereka magitala abwino kwambiri ndi mabasi omwe amapezeka pamsika lero.
Zidazi zimamangidwa ndi zida zapamwamba kwambiri komanso mmisiri ndipo zimapangidwira akatswiri oimba.
Palinso zida ndi zinthu zina zingapo za Fender, monga gitala laulendo la Passport, Gretsch Duo-Jet, ndi Squier Bullet zomwe ndizodziwika pakati pa oimba magitala oyambira komanso apakatikati.
Fender imaperekanso ma pedal osiyanasiyana, kuphatikiza kuchedwa, kuyendetsa mopitilira muyeso, ndi zokhotakhota.
Amaperekanso zida zosiyanasiyana, monga milandu, zingwe, zonyamula, ndi zina zambiri!
Kodi magitala a Fender amapangidwa kuti?
Magitala a Fender amapangidwa padziko lonse lapansi.
Zida zawo zambiri zimapangidwa mufakitale yawo ya Corona, California, komanso ali ndi mafakitale ku Mexico, Japan, Korea, Indonesia, ndi China.
Magitala a Performer, Professional, Original, ndi Ultra amapangidwa ku USA.
Zida zawo zina, monga mndandanda wa Vintera, Player, ndi Artist, amapangidwa mufakitale yawo yaku Mexico.
Fender Custom Shop ilinso ku Corona, California.
Apa ndipamene gulu lawo la akatswiri omanga amapangira zida zopangira akatswiri oimba.
Chifukwa chiyani Fender ndi yapadera?
Anthu nthawi zonse amadabwa chifukwa chake magitala a Fender ali otchuka kwambiri.
Zimakhudzana ndi kusewera, mamvekedwe, ndi mbiri ya kampani.
Zida za Fender zimadziwika chifukwa chakuchita bwino, zomwe zimapangitsa kuti zikhale zosavuta kusewera.
Amakhalanso ndi ma toni osiyanasiyana, kuchokera kumamvekedwe owala ndi ang'onoang'ono a Telecaster mpaka kumveka kofunda komanso kosalala kwa Jazz Bass.
Ndipo, ndithudi, mbiri ya kampani ndi ojambula omwe adayimba zida zawo ndizosatsutsika.
Koma mawonekedwe ngati m'mphepete mwa chala chopindika, kumaliza kwa lacquer ya nitrocellulose, ndi zithunzi zokhala ndi mabala amayika Fender mosiyana ndi magitala ena.
Bolodi chala cha Pau Ferro pa American Player Stratocaster ndi chitsanzo chimodzi chabe cha chidwi chatsatanetsatane chomwe Fender amayika mu zida zawo.
Chidendene cha khosi lopindika komanso thupi lopindika limapangitsanso kuti ikhale imodzi mwamagitala omasuka kusewera.
Fender imagwiritsanso ntchito zipangizo zabwino monga khosi la mapulo, thupi la alder, ndi zitsulo zosapanga dzimbiri pa zida zawo za American Professional Series.
Zida zimenezi zimalola magitala kukalamba mokoma mtima ndikukhalabe ndi kamvekedwe kawo koyambirira pakapita nthawi.
Kuphatikiza apo, osewera amatha kuzindikira chidwi chatsatanetsatane chomwe chimabwera ndi chida chilichonse, ndipo izi zimasiyanitsa mtundu ndi opanga ambiri otsika mtengo.
Chofunikira ndichakuti Fender imapereka china chake kwa aliyense.
Kaya ndinu wongoyamba kumene kapena woimba wodziwa kufunafuna zida zabwino kwambiri, Fender ali ndi zomwe angapereke.
Ndi mtundu wawo wa Squier ndi Fender, ali ndi gitala pa bajeti iliyonse.
Tengera kwina
Ngati mukuganiza zosewera gitala kapena muli ndi chida chanu, muyenera kuganizira chimodzi mwazojambula za Fender.
Fender yakhalapo kwa zaka zopitilira makumi asanu ndi awiri, ndipo zomwe adakumana nazo zikuwonetsa mtundu wazinthu zawo.
Fender ili ndi kalembedwe ka gitala kwa aliyense, ndipo zitsanzozo zimapangidwa bwino ndi mawu abwino.
Ndine Joost Nusselder, woyambitsa Neaera komanso wotsatsa malonda, abambo, ndipo ndimakonda kuyesa zida zatsopano ndi gitala pamtima pa zomwe ndimakonda, ndipo pamodzi ndi gulu langa, ndakhala ndikupanga zolemba zakuya zamabulogu kuyambira 2020. kuthandiza owerenga okhulupirika ndi maupangiri ojambulira ndi gitala.
