Umculi oyedwa ngumuntu owenza noma azisungulele umculo wakhe ngaphandle kosizo noma ukuphelezelwa abanye abaculi. Abaculi ababodwa bavame ukuhlotshaniswa nezinhlobo ezifana nalezi umculi- umbhali wengoma, abantu, kanye ne-jazz, nakuba abaculi ababodwa sebeya ngokuya beduma nakwezinye izinhlobo eziningi.
Kulesi sihloko, sizokhuluma nge- izinzuzo kanye nezithiyo ngokuba ngumculi ohamba yedwa.
Incazelo Yomculi Oyedwa
Umculi oyedwa ungumculi noma umculi ozibhala futhi azidlalele izingoma yedwa. Laba baculi ababodwa banesibopho sakho konke okuphathelene nokukhiqizwa kwezingoma zabo, kuhlanganisa ukubhala amaculo, ukudlala, ukudlala izinsimbi, nokukhiqiza okurekhodiwe.
Banenkululeko yokuveza imizwa yabo ngaphandle kwemigoqo ebekwe ukuba yingxenye yeqembu noma iqoqo. Abaculi abangabodwana bangakhipha ama-albhamu ngokuzimela futhi basayine namalebula okurekhoda, izinkampani ezikhiqiza umculo, kanye/noma izitudiyo zamafilimu. Njengeciko elizimele, bathatha umthwalo ogcwele wempumelelo yabo noma ukuntuleka kwayo; lokhu kudinga ukusebenza kanzima nokuzinikela kodwa futhi kunikeza ukulawula okwengeziwe nenkululeko kubo ukuze badale umculo ngendlela abafisa ngayo. Abaningi besimanje abaculi ababodwa bazithengisa ezinhlotsheni eziningi zomculo futhi badlale izinsimbi ezihlukene kumathrekhi ahlukene ukuze bazenzele imisebenzi ephelele ngokwabo.
Ukwengeza, kunezinzuzo eziningi zokuphishekela umsebenzi wokucula yedwa; lezi zihlanganisa:
- Having ukuzimela kokudala okungenamkhawulo phezu kwamagama/amaculo/ama-albhamu.
- Ukuzuza konke imivuzo yezezimali kusukela ekukhishweni ngenxa yokuthi iciko likwazi ukulawula ngokuphelele i-copyright yalo (asikho isidingo sokwabelana nabanye abaculi).
- Inkululeko ethize njengokuba nayo awekho amashejuli wokuzijwayeza amisiwe noma imikhawulo izotholakala ohambweni nasohambweni njengoba bedinga ukuzikhathaza kuphela ngenkathi besesiteji becula noma beqopha esitudiyo benza imisebenzi emisha.
Izinzuzo Zokuba I-Solo Artist
Ukuba yiciko eliyedwa kunezinzuzo eziningi, okuhlanganisa ukuba nokulawula okwengeziwe kunqubo yokudala, ithuba lokuziveza ngokuseduze ngobuciko bakho, nokuba nokuvumelana nezimo okwengeziwe ngendlela oziphilisa ngayo ngobuciko bakho.
Ukuqala umsebenzi wokuba ngumculi kuwumsebenzi othokozisayo kodwa onzima. Ngokuhamba uwedwa, uphethe zonke izici zobuciko bakho futhi ungakwazi ukuhlanganisa umculo wakho ukuze uvumelane ncamashi umsindo ofuna ukuwenza. Uyazuza futhi ngokuba nokulawula okukhulu maqondana nokusabalalisa. Awusadingi ukuthembela kumalebula noma abashicileli, kodwa ngokusebenzisa izitolo zedijithali ezifana ne-YouTube, i-iTunes nezinkundla zokusakaza ezifana ne-Spotify ne-Apple Music, ungaba nokufinyelela okuqondile ezithamelini emhlabeni wonke.
Ukuhamba wedwa nakho kunikeza abaculi inkululeko yokudala okubaluleke kakhulu uma kucatshangelwa imboni yomculo enokuncintisana kakhulu namuhla. Ngokuzibonakalisa njengengcweti ekulawuleni okuphelele kwekusasa labo, kukuvumela ukuthi ugqame esixukwini futhi ibuyisele amandla ezandleni zakho uma kuziwa ekubeni ngumnikazi nokubamba umsebenzi wakho. Ngaphezu kwalokho, ukukwazi ukuxhumana nabantu ngabanye nabalandeli ngokusebenzisa izinkundla zokuxhumana ezifana ne-Instagram kungaba yinzuzo enkulu ekutholeni ukuqashelwa kokubili kwezingoma ezizayo noma ama-albhamu ongase uwakhiphe.
Okokugcina, ukuba yiciko eliyedwa kunikeza abadlali ukuguquguquka ekuvumeleni eminye imithwalo yemfanelo ngaphandle komculo ibe yimpilo ebingeke yenzeke lapho behlanganyela eqenjini noma iqembu eliguqukayo okungase kudinge ukuzibophezela okuthile phakathi kokuphrakthiza umculo ndawonye noma ukuhlela izinkambo noma ukukhangisa ndawonye okuhlanganisa ukutholakala kwawo wonke umuntu kanye. Lokhu kunikeza abaculi ababodwa isikhathi esidingekayo kanye nendawo yalabo abafuna amaholo ahlukahlukene okuhlanganisa izindlela zemisebenzi engaphandle komculo wabo njengokuthi ukwenza izwi noma imisebenzi yobunjiniyela bomsindo uma bekhetha ukuzibophezela okufuna kakhulu kude nokuphila kwabo nokujaha amaphupho emhlabeni womculo osebenza kuphela manje njengezingcweti ezizimele abenza uphawu lwabo emakethe ehlukile yanamuhla yomhlaba!
Industry Industry
Embonini yomculo namuhla, abantu abaningi ngokwengeziwe bathatha indlela a umculi oyedwa. Njengeciko eliyedwa, uthatha isibopho sokuzimela, ukubhala nokukhiqiza umculo wakho, nokungena embonini ngaphandle kosizo lwelebula. Lo mzila unganika amandla futhi ube inselele, ngakho-ke ake sihlole ubuhle nobubi yokuba ngumculi oyedwa embonini yomculo.
Uhlolojikelele Lwemboni Yomculo
Imboni yomculo ingamandla aguquguqukayo futhi ahlala eguquka angahlukaniswa abe izigaba ezine ezinkulu - ukuqopha, siphile ukusebenza, ukushicilelwa komculo, nokuvumelanisa – okuhlanganisa inhlobonhlobo yezindima namathuba. Ngalezi zigaba ezine ezinkulu, izindlela zemisebenzi zingavulelwa labo abathanda ukuziqambela umculo wabo noma ukusebenzela abaculi asebekhulile noma amalebula okurekhoda ngemuva kwezigcawu.
A umculi oyedwa ungumculi oyedwa okhipha izinto aziqophe yena ngokwakhe ngaphandle kwelebula enkulu noma iqoqo lamaciko (njengeqembu). Abaculi be-solo bangakhipha umculo omusha kaningi ngendlela abafuna ngayo ngaphandle kokuphendula omunye umuntu. Laba baculi kumele bathembele kubona ukuze baziveze futhi baphakanyiswe, kodwa lokhu kuzimela kubanika nenkululeko yokuthi bahambe ngokushesha uma kufika ugqozi.
Amaciko ayedwa angathola impumelelo kokubili ngaphandle kwasekhaya nangeziteshi ezivamile ezifana nokusayina ngelebula elizimele noma ilebula yokuqopha enkulu. Amathuba akhona ezindaweni eziningi kuhlanganisa amadili okulayisensa kwefilimu/kamabonakude, izinsiza zokusakaza ku-inthanethi, okulandwayo okudijithali, izinhla zokudlalayo zerediyo futhi nokuningi. Ukusebenza nezingcweti zemboni ezinolwazi - ezifana ne-A&R reps, umphakathi kanye nama-ejenti okubhuka - kungasiza abaculi ababodwa bazulazule kunqubo yokuthola amathuba alungele bona. Ukuze uphumelele emculweni wesimanje kudinga umqondo wosomabhizinisi lapho abaculi ababodwa kumele bakwazi khona cabanga ngaphandle kwebhokisi ngenkathi behlala bematasa ngemisebenzi yabo.
Ungaqala Kanjani Embonini Yomculo
Kulabo abanephupho lokuthatha igxalaba baphishekele umsebenzi othile embonini yomculo, kubalulekile ukuba nohlelo lwegeyimu futhi bazi ukuthi uzoqala kuphi. Imboni yomculo ihlinzeka ngezindlela eziningi ezahlukene zabafuna abaculi, abakhiqizi, ababhali bezingoma nokunye. Nawa amanye amathiphu angakusiza ukuthi uqalise:
- Khetha indlela yakho: Isinyathelo sokuqala esiholela empumelelweni embonini yomculo ukunquma ukuthi yimuphi umzila ofuna ukuwuthatha. Ingabe unentshisekelo yokuba umculi ozimele? Ingabe unethemba lokuba umdidiyeli/umculi noma unjiniyela/umdidiyeli? Mhlawumbe ufuna ukusebenza njengombhali wengoma noma umphathi weciko; ngayinye yalezi zindlela inesethi yayo eyingqayizivele yezinyathelo, ulwazi namathuba.
- Funda ubuciko bakho: Uma usukhethile indlela yakho embonini yomculo, yisikhathi sokugxila ekuthuthukiseni ikhono lakho ngokuzijwayeza nokucwaninga. Thatha izifundo, funda izifundo eziku-inthanethi noma funda izincwadi ezihlobene nokukhiqiza, ukumaketha kanye neminye imikhakha ehlobene nendlela owufunayo. Ukubamba iqhaza ezinkundleni zamaciko noma ukujwayelana nezingcweti ezinolwazi kunganikeza ukuqonda okubalulekile ekusebenzeni kwangaphakathi kohlangothi lwebhizinisi lomkhakha womculo.
- Inethiwekhi: Ukwakha ubudlelwano nabachwepheshe abamisiwe ukhiye kunoma ubani ofuna ukuphumelela embonini yomculo, ngakho qiniseka ukuthi usebenzisa noma yiliphi ithuba elivelayo. Yiya emicimbini ebukhoma, joyina imihlangano yamaciko futhi uhlale usebenza ezinkundleni zokuxhumana—kubalulekile ekuxhumaneni kwenethiwekhi nokuqashelwa abantu asebezenzele igama emhlabeni wobuciko bomculo. Ukwengeza, ukuxoxa nabanye ozakwenu abafisa ukucula kungasiza ekugcineni umoya wakho ujabule phakathi nohambo olungase luthuse olubheke empumelelweni njengomculi oyedwa!
Izinselelo Zokuba I-Solo Artist
Ukuba yiciko eliphumelelayo embonini yomculo kungaba inselele ngenxa yokuncintisana okuphezulu kanye nesidingo esivamile sokukhushulwa. Ezinye izinselelo abaculi ababodwa okufanele bazi ngazo ngaphambi kokuzibophezela emsebenzini womculo zihlanganisa:
- Ukuba nezinsiza ezilinganiselwe, ukuncintisana namaqembu amakhulu, ukudlala yedwa esiteji, futhi kufanele uphathe zonke izici zebhizinisi (amagigi okubhukha, izingoma ezikhangisayo, njll.).
Izinsiza ezinomkhawulo: Isithiyo esisodwa umculi ocula yedwa okumelwe asinqobe ukuphatha izinsiza zabo ezilinganiselwe njengoba ngokuvamile enayo kanye nemali yakhe yokutshala. Lokhu kungenza kube nzima ukutshala imali ezintweni zokusebenza noma kwezinye izinhlobo zokusiza njengabaqambi bezingoma noma abakhiqizi.
Ukuncintisana namaqembu amakhulu: Njengoba cishe kungenzeki ukufanisa inani lemidlalo eyenziwa amaqembu amakhulu, abaculi ababodwa kufanele bakhe izindlela zobuciko zokuphromotha okuhlanganisa ukufinyelela kwinhlolokhono yerediyo namakhonsathi abukhoma. Ngaphandle kweqembu elibasekelayo ngamaphimbo asekelayo nokuvumelana, cishe akunakwenzeka komunye umuntu ukwenza ukuba khona kwabo kuzwakale uma kuqhathaniswa nabanye.
Edlala yedwa esiteji: Ukuba wedwa esiteji kungase kubonakale kusabisa njengoba kungekho omunye umuntu onaye ongafuna ukwesekwa kuye noma uhlanganyele naye ngesikhathi sokudlala kwakho. Ngakho-ke, ukukwazi ukuzigcina ujabulile esiteji kuba yinto ebalulekile uma sekuza ekuletheni ukusebenza okukhumbulekayo.
Ukuphatha zonke izici zebhizinisi: Njengoba ungumphathi wakho uma kuziwa emsebenzini wakho womculo, umuntu kufanele azi ukuthi unesibopho sazo zonke izici zokusetha amakhonsathi nokukhushulwa - ukubhuka imihlangano/amagigi/imibukiso yemisakazo; ukuphatha izinkundla zokuxhumana; ukwenza izinkontileka; ukuhlela izimali; kanye nokuba khona ngazo zonke izikhathi ezingxoxweni noma eminye imisebenzi yokukhangisa kuyadingeka uma uthola ukuchayeka kulo mkhakha. Ukuhleleka kubalulekile lapha!
Ukucatshangelwa Kwezezimali
Njengomculi oyedwa, kunezinto ezimbalwa zokucatshangelwa kwezezimali okudingeka uzicabangele ngaphambi kokuqala umsebenzi wakho. Kubalulekile uku dala isabelomali kuya landelela iholo lakho kanye nezindleko kanye nokuhlela ukusimama kwezimali kwesikhathi eside. Udinga futhi ukucwaninga ngezinsiza ezahlukene zokusakaza umculo kanye nquma ukuthi yiziphi ezizosebenzela izidingo zakho kangcono. Ngaphezu kwalokho, kufanele thintana nomgcini mabhuku noma ummeli ukuze uqiniseke ukuthi uyayiqonda imithelela yezomthetho neyentela yomsebenzi wakho womculo.
Imithombo Yemali Engenayo Yabaculi Ababodwa
Kusukela kubaculi abazisebenzelayo nababhali bezingoma abadlala amagigi ezindaweni ezincane kuya kumaciko omculo aziwayo emhlabeni wonke, abaculi ababodwa bawo wonke amazinga bathembele emithonjeni yemali engenayo ukuze baziphilise. Nakuba abaculi abaningi abacula ngabodwana benezindleko nezinkathazo ezifanayo njengabanye abanikazi bamabhizinisi, njengezindleko zokumaketha nezinqubomgomo zomshuwalense, imithombo yabo eyinhloko yemali engenayo izohluka kwezinye izimboni.
Ngokuvamile, abaculi ababodwa bathola imali ezindaweni ezine ezibalulekile: amakhonsathi abukhoma, izinkokhelo, okuthengiswayo futhi ukusebenza njenge-freelancer noma umculi weseshini wabanye abaculi.
- Imisebenzi Ebukhoma: Kungakhathaliseki ukuthi kuyingxenye yokuvakasha okukhulu noma ukudlala imidlalo eyodwa kuphela ezindaweni zendawo; amakhonsathi abukhoma ahlala ewumthombo oyinhloko wemali engenayo kubaculi abaningi abayedwana. Ukuvakasha okuhleliwe akukwazi nje ukukhiqiza imbuyiselo yemali ngokushesha kodwa futhi kukhulise iphrofayela yeciko kubalandeli nezingcweti zemboni yomculo ngokufanayo. Ukwengeza, lawa ma-gigs angase avule amanye amathuba okubambisana noma amabhizinisi amasha phansi komugqa.
- Amaroyalthi: Okunye kwalokhu kusakazwa kususelwa ngqo emicimbini futhi kufaka phakathi ukuthengiswa kwempahla embukisweni ngamunye (okungukuthi, ama-t-shirts hoodies njll). Imali engenayo iphinde itholakale ngezinzuzo zokuthengisa (zama-CD/ukulandwa kwedijithali), izinsiza zokusakaza (Spotify njll.), izinhlangano zamalungelo okusebenza kwe-copyright ngokwemishini njenge I-ASCAP ne-PRS kanye nezimali zelayisensi yokuvumelanisa. Ukwengeza, amanye amalebula okurekhoda angase anikeze intuthuko ekurekhodweni kwesikhathi esizayo njengengxenye yenkontileka yabo namaciko engasiza ukukhokhela izindleko zangaphambili ezihlanganisa izimali zokuqasha isitudiyo nezindleko zokuhamba ezihlobene nemisebenzi yokuphromotha. Lezi zintuthuko zibe sezibuyiselwa emalini etholwayo yesikhathi esizayo ngaphambi kokuthi noma yiziphi izinkokhelo zenziwe ku-akhawunti yeciko yithimba/abagcini bama-akhawunti balebula uma kufanele.
- Okuthengiswayo: Ngaphezu kwamathikithi emidlalo angenisa imali yabadlali; izitolo eziku-inthanethi zemisebenzi yobuciko zinikeza ithuba lenzuzo ngemikhiqizo ehlobene nomculo njengamaphrinti e-edishini alinganiselwe/izikhwama zokugqoka nezikibha njll., lapho ukusakazwa okwengeziwe kungadalwa ngokuphana noma ngokuthengisa imikhiqizo ekhethekile ekhulisa ukuxhumana kwabalandeli nentandokazi yabo. abadlali ngemva kokuphela kombukiso ngamunye esiza ukudala ukwethembeka komkhiqizo wesikhathi eside futhi ilethe ulwazi olusha; ngakho-ke ngokuhamba kwesikhathi ukwenza imali ngalobu budlelwano obusekelwe kubalandeli nokuvumela ukuphuma okwengeziwe ngaphakathi kwamaphromoshini noma ukubuyekezwa ezinkundleni zokuxhumana njll.,
- Ozimele/Umculi Wesikhathi: Abaculi asebezakhele igama bangakwazi ukuzuza imali eyengeziwe ngokuzinza emsebenzini wokuqamba ezinkampanini ezikhiqiza amafilimu/i-TV noma ngisho ezindlini zokukhiqiza ezakha amaculo okukhangisa ezentengiselwano - kuyilapho benikeza ithuba lokusungula izinto ezinkulu nokusebenzisana okungase kube khona kumaphrojekthi ayinkimbinkimbi kunalawo. okuzanywe ngaphambilini ngenxa yokufinyelela ezinsizeni eziningi (okuhlanganisa nabasebenzi) kunalezo ezivame ukubonakala emikhakheni ethile yezimboni ezandulela lesi sikhungo - kuye ngezinjongo zamanje kanye nezifiso ezisungulwe kahle ngaphambi kokuqala kwephrojekthi - kanye namathuba 'omculo wesikhathi' phakathi kwezinkampani zemidlalo yamavidiyo avame ukuvela. ukunika amandla abadlali bendawo abanobuhlakani kanye nabamazwe ngamazwe asebevele benabo othintana nabo abanesizinda esiyingqayizivele ngaphambi kokuqala kokuhlola okuhlinzeka ngamanani amakhulu ukufinyelela ezinkundleni ezahlukene emhlabeni jikelele ngenxa yokuba khona okungeziwe kanye nalabo bantu abavumela i-potenital ch ukuhlangana kwe-ances okunomthelela omkhulu okubonisa okokusebenza komuntu kunamanje okubonwa endaweni [kuye ngengqalasizinda].
Indlela Yokuphatha Izimali Njengomculi Oyedwa
Ukuphatha izimali njengomculi oyedwa kungaba nzima. Kubalulekile ukwakha nokunamathela kubhajethi, wenze isiqiniseko sokuthi ugcina umkhondo wezindleko ezihambisana namagigi, imidlalo, ukulungiswa kwemishini kanye nezindleko zokuphila ezijwayelekile. Ukuthuthukisa imigomo yesikhathi eside kungasiza ekuqinisekiseni ukuthi wenza izinqumo eziphusile zezezimali zesikhathi esifushane nesesikhathi eside esizayo. Nawa amanye amathiphu abalulekile wabaculi ababodwa abahlela izimali zabo:
- Dala ibhajethi enemininingwane ephathelene nezindleko zamanje nezilindelekile.
- Sebenzisa izinsiza zentela ezizimele njenge I-QuickBooks Iyazisebenza or I-FreshBooks uma ungaqiniseki ngendlela yokuphatha izimali ngokwakho.
- Misa uhlelo lokuthatha umhlalaphansi (njenge- I-IRA noma i-SEP), ukuze ube nemali etholakalayo lapho kudingeka.
- Yonga imali ngokuba nazo zonke izinto ezidingekayo eziphathelene nomsebenzi wakho (njengezinkontileka, izinto zokuthengisa nezithombe) ezikhiqizwe kusenesikhathi kunokuthembela ezindlekweni zomzuzu wokugcina lapho ubhukha imibukiso noma ukukhishwa.
- Xoxisana ngemibandela yokukhokha nanoma yiziphi izinhlangano, izindawo noma abagqugquzeli osebenza nabo ukuze uqinisekise imali engenayo engashintshi unyaka wonke.
- Sebenza nomeluleki wezezimali ongakunikeza isiqondiso somuntu siqu ekubekeni imigomo kanye nendlela engcono yokuphatha izimali ngezikhathi zonyaka ezimatasa noma izikhathi ezinciphile ohambweni lwakho lokuthuthukisa umsebenzi.
Imithelela Yentela Yabaculi Ababodwa
Uma ungumculi ozisebenzela yedwa, iziphathimandla zentela zikuthatha njengosonkontileka ozimele. Lokhu kusho ukuthi uzodingeka zikhokheleni izintela kunokuba ubanjelwe emalini yakho njengezinye izisebenzi.
Ngaphezu kokukhokha intela yokuziqasha (evame ukubizwa ngokuthi intela ye-SE), uzodinga futhi ukukhokha izintela zemali engenayo kanye nanoma yiziphi ezinye izintela ngokuvumelana nemithetho yendawo. Kuye ngokuthi uhlala kuphi, lokhu kungase kuhlanganise imali engenayo eyengeziwe noma izintela zokuthengisa.
Ungase ukwazi donsa ezinye zezindleko zakho ngemali oyitholayo. Lokhu kungafaka izindleko ezihlobene nomsebenzi wakho njengezindleko zokuhamba nokuthenga amathuluzi, kanye nezindleko zokusebenza, njengempahla yasehhovisi noma izinto zokukhangisa. Kungumqondo omuhle ukugcina amarekhodi amahle alokho okudonswayo nokuthi yini engekho ukuze uzilungiselele uma kufika isikhathi sokufaka izintela zakho unyaka ngamunye.
Abaculi be-solo kumele baqinisekise ukuthi bahlala bephezu kwesimo sabo sezezimali futhi bazilungiselele ngokwanele ukufaka amafomu abo entela unyaka ngamunye. Noma yimaphi amaphutha angenziwa kuholele izinhlawulo, izinhlawulo noma ngisho nokucwaningwa kwamabhuku okuvela kwa-IRS kwezinye izimo. Ukugcina amarekhodi acacile nokuhlala uhlelekile izosiza abaculi ababodwa bagweme noma yiziphi izinkinga nge-IRS kuyilapho ibalondoloza isikhathi nemali endleleni.
Promotion
Njengomculi ohamba yedwa, udinga ukukwazi zikhangise ukuze ungene embonini yomculo. Kodwa kuyini ngempela ukukhushulwa? Umgomo wokuphromotha uwukwenza umculo wakho uzwe abantu futhi uhehe abalandeli abasha. Ziningi izindlela zokwenza lokhu, kusukela ekusebenziseni izinkundla zokuxhumana kuya kuzo zonke izinhlobo zokukhangisa. Ake sibheke ezinye zazo izici ezibalulekile zokuphromotha komculi oyedwa:
Ungawuphromotha Kanjani Umculo Wakho Njengomculi Oyedwa
Njengomculi ohamba yedwa, ukulawula ukukhushulwa kwakho kubalulekile uma ufuna ukuphumelela embonini yomculo. Ngenhlanhla, kunezindlela ezilula nezingabizi kakhulu zokudonsela ukunaka emculweni wakho.
Into yokuqala okufanele uyenze dala ubukhona be-inthanethi futhi wakhe isisekelo sabalandeli. Ukusetha amakhasi kumawebhusayithi ezokuxhumana adumile njenge I-Twitter, i-Facebook, ne-Instagram kuyindlela enhle yokufinyelela nokuxhumana nabangase babe ngabalaleli. Uma ukwazi ukukukhokhela, ukuqasha umklami wewebhu ukuthi akhe iwebhusayithi ebukeka kahle yomculo wakho ngeke kukulimaze.
Ukusebenza kwakho bukhoma nakho kuzoba okubaluleke kakhulu ikakhulukazi lapho uzibonakalisa njengeciko. Yenza ngobusuku obuningi bemakrofoni nakweminye imibukiso ngangokunokwenzeka. Lokhu kungasiza ukusabalalisa igama endaweni kuyilapho kunikeza abalandeli ithuba lokukuzwa ucula mathupha. Ukwengeza, ukuba nempahla enjengale izikibha noma izitikha ezinophawu lwakho kuzo kuhlale kuyindlela enhle yokubonisa abantu ukuthi ungubani ngale komculo nje.
Okokugcina, sebenzisa amathuluzi namasevisi aku-inthanethi angasiza ukuthuthukisa umculo wakho. Lokhu kungase kuhlanganise:
- Ukudala uhlu lwama-imeyili lwamakhasimende;
- Ukusebenzisa izinkundla zokusakaza ezifana Spotify noma i-Apple Music;
- Ukusetha izitolo zedijithali ezisekelweni ezifana I-Bandcamp;
- Ukusebenzisa amanethiwekhi omsakazo wedijithali;
- Idala amavidiyo we I-YouTube noma i-Vimeo ezibonisa umsebenzi wakho.
Kungakhathaliseki ukuthi ukhetha ziphi izindlela, kuyodingeka umzamo ongaguquki uma ngempela ufuna abantu bawuqaphele umsebenzi wakho!
Amasu Emidiya Yezokuxhumana Abaculi Ababodwa
Njengomculi oyedwa, inkundla yezokuxhumana inganikeza inkundla esebenzayo yokukhangisa umculo wakho. Ngamaqhinga alungile ekhona, ungakwazi ukwandisa ukubonakala kwakho futhi ufinyelele kalula kulabo abangase babe abalandeli. Nawa amathiphu namacebo ambalwa ayimpumelelo okuqalisa ohambweni lwakho lokuphromotha:
- Khomba Izilaleli Zakho: Ukwazi izethameli zakho kubalulekile ukuze uphromothwe ngempumelelo. Thola ukuthi ubani ongase abe nentshisekelo ohlotsheni lwakho lomculo ngokufunda izibalo zabantu, idatha yabasebenzisi bangaphambilini, namathrendi athandwayo abalandeli. Lokhu kuzokusiza ukwazi ukuthi ungayilungisa kanjani indlela yakho yokukhangisa ukuze ihambisane nabathengi abangahle.
- Khetha Amapulatifomu Ngokuhlakanipha: Izinkundla ezihlukene zinezinzuzo ezihlukene kuye ngohlobo lomculo olukhiqizayo. Cabangela okuhle nokubi kwenkundla ngayinye ngokucophelela ngaphambi kokukhetha eyodwa yokwabelana ngokuqukethwe okumayelana nawe noma imikhankaso yokumaketha.
- Sebenzisa Amathuluzi Okuzenzakalelayo: Amathuluzi wokuzenzakalela awusizo ekuhleleni okuthunyelwe ngempumelelo kuzo zonke izinkundla eziningi, okukuvumela ukuthi ugxile kakhulu ekudalweni kokuqukethwe esikhundleni sokukhathazeka uma yonke into ithunyelwe ngesikhathi esifanele ngokuvumelana nezintandokazi zababukeli. Amanye amathuluzi azenzakalelayo adumile asetshenziswa abaculi abayedwa ahlanganisa isikhumbulo sesikhana or I-Hootsuite.
- Hlanganyela Nabalandeli Ngendlela Enenjongo: Ukuziphromotha ngendlela ephumelelayo kudinga ukuxhumana nabalandeli hhayi nje ukuze kwakhiwe ubudlelwano kodwa futhi ukukhuthaza ukwethembeka nokukhuthaza amazinga aphezulu okuzibandakanya lapho uthumela okuqukethwe okusha noma uhlela imicimbi noma imincintiswano ehlobene nokukhishwa komculo noma amagigi/imidlalo ezayo uma ikhona.
- Landelela amamethrikhi okusebenza: Ukuqinisekisa ukusebenza kahle komkhankaso wokuphromotha oqashwe abaculi ababodwa, kubalulekile ukuthi balandele amamethrikhi okusebenza ahlukahlukene afana nokuvelayo, okufinyelelwayo, okuthandwayo/ ukwabelana/ ukuphawula ngokuthunyelwe ngakunye njll., okungenziwa ngamathuluzi amaningi okuhlaziya atholakalayo afana Faka konke or -Google Analytics enikeza imininingwane esebenzayo evela kudatha eqoqiwe etholakala emisebenzini yabalandeli ezungeze okuqukethwe kweciko phakathi nezikhathi ezithile - okuvumela ukuthuthukiswa okwengeziwe kwemikhankaso ngokuhamba kwesikhathi njengoba kudingeka.
Ukwakha Isisekelo Sabalandeli Njengomculi Oyedwa
Njengomculi ohamba yedwa, ukwakha izethameli kungaba inselele. Izindlela eziningi ezizanyiwe neziyiqiniso ezisetshenziswa amabhendi agcwele azitholakali, okukushiya uthole izindlela ezintsha zokuxhumana nabantu abangaba abalandeli. Ngenhlanhla, kunezinketho eziningi zokuzikhangisa njengeciko eliyedwa futhi uxhumane nezithameli oziqondise.
Enye yezindlela ezisebenzayo zokuphromotha ngokusebenzisa imidiya yedijithali efana ama-blogs nezingosi zokusakaza. Ukudala okuqukethwe ezingosini zokuxhumana ezifana I-YouTube ne-Soundcloud kungasiza ekudonseleni ukunaka emsebenzini wakho. Kungumqondo omuhle futhi ukusebenzisana nemiphakathi ekhona eku-inthanethi, njenge izinkundla zabalandeli noma izingxoxo ezigxile emculweni, ukuze uthole iseluleko nempendulo mayelana nomsebenzi wakho.
Ezinye izindlela zokuthuthukisa zihlanganisa ukusebenza bukhoma ezindaweni zasendaweni noma ukubamba iqhaza emicimbini yomphakathi engasiza ukukhulisa iphrofayili yakho. Ungakwazi ngisho nokudala okuthengiswayo kwangempela njengokuthi ama-t-shirts noma ama-CD/vinyls ukuphuma uye emhlabeni, ukunikeza abalandeli abangaba abalandeli okuthile okuphathekayo abangakukhumbula ngakho. Kubalulekile ukuqaphela ukuthi ukujoyina ilebula esunguliwe kungenye indlela; nakuba lokhu kungenasidingo empumelelweni kungaba yinzuzo kumaciko afuna ukuvezwa okwengeziwe kuzo zonke izitolo ezivamile noma ukudlala kwerediyo enkulu.
Ngaphezu kwakho konke okunye kubalulekile ukuhlala ugxile enjongweni onayo: ukwakha izethameli ezishisekayo ubani oyokukhumbula kudala ingoma isiphelile!
Isiphetho
Umqondo womculi oyedwa iya ngokuya ithandwa embonini yomculo namuhla, njengoba besanda abaculi abathatha Indlela ye-DIY emisebenzini yabo yomculo. Abaculi ababodwa bangase babe nokulawula okwengeziwe nokuzimela ngomculo wabo, kodwa kuza ngezindleko.
Kulesi sihloko, sizohlola ubuhle nobubi bokuba ngumculi oyedwa, futhi uphendule umbuzo wokugcina wokuthi ngabe kuwumqondo omuhle ukuthi uqhamuke uwedwa.
Isifinyezo Sokuba I-Solo Artist
Ukuba umculi ozimele kungase kube ithemba elisabekayo, kodwa imivuzo ingaba mikhulu. Njengo umculi ozimele noma iciko eliculayo, uzoba nokulawula okuphelele ezinqumweni zakho zomsebenzi, kusukela ekudaleni nasekuqopheni umculo kuya ekuvakasheni nasekukhangiseni. Uyoba nokuzimela ukwenza eyakho imikhuba bese unquma ukuthi uzosebenza nini futhi kuphi.
Yize ingekho inethi yokuphepha yozakwethu bebhendi, le ndlela ikuvumela ukuthi ubeke isisekelo samaphrojekthi obuciko ngenkathi ugcina inkululeko yokuphishekela amaphrojekthi othando. Kukhona izinsiza ezitholakalayo ezifana izinsiza zokusakaza, amanethiwekhi aku-inthanethi, namathuba okusebenza bukhoma evumela abaculi ababodwa ukuthi bathole ukuvezwa futhi benze nenzuzo ezwakalayo manje kunangaphambili. Ngokuziphatha nokuphikelela—okusekelwa inethiwekhi eqinile yabangane embonini—noma ubani angakha umsebenzi ophumelelayo njengeciko elizimele.
Imicabango Yokugcina Ngokuba Umculi Wedwa
Ukuba yiciko eliyedwana kuyindlela enhle yokuziphilisa njengomculi noma umdidiyeli. Nakuba kudinga ukusebenza kanzima nokuzinikela, ukwazi ukulawula umsebenzi wakho kanye nesiphetho sakho kungaba okuvuza ngendlela emangalisayo. Ukwazi izinselele eziningi kanye nezingibe ezingase zivele kungakusiza wenze okuningi emsebenzini wakho ngokuthi ukuzibekela amathemba angokoqobo kanye nokuthuthukisa amasu afika ngesikhathi empumelelo.
Kusukela ukuphatha izimali kuya ukuzimaketha ngempumelelo, kubalulekile ukuthi uhlale uhlelekile futhi ucabange ngazo zombili izinjongo zesikhathi esifushane ezifana namagigi nezinsuku zokugcina zokukhiqiza, kanye nemigomo yesikhathi eside efana ukwakha ubudlelwano nabasebenzi bemboni or ukuzuza izinga elithile lokuqashelwa embonini yomculo. Noma ngabe ukuliphi izinga, hlala uthembekile kuwena ngenkathi emele ubuciko bakho ngokomsebenzi izohamba ibanga elide ekuzijabuliseni ohlelweni ngenkathi yenza okuthile ongazigqaja ngakho.
NginguJoost Nusselder, umsunguli we-Neaera kanye nomkhangisi wokuqukethwe, ubaba, futhi ngiyathanda ukuzama izinto ezintsha ngesiginci enhliziyweni yesifiso sami, futhi kanye nethimba lami, bengilokhu ngidala izindatshana zebhulogi ezijulile kusukela ngo-2020. ukusiza abafundi abathembekile ngokurekhoda namathiphu esiginci.
