A irekhodi umkhiqizi ungumuntu osebenza ngaphakathi kwe umculo umkhakha, umsebenzi wakhe uwukwengamela nokuphatha ukuqoshwa (okungukuthi “ukukhiqiza”) komculo weciko.
Umdidiyeli unemisebenzi eminingi engase ihlanganise, kodwa ingagcini lapho, ukuqoqa imibono yephrojekthi, ukukhetha izingoma kanye/noma abaculi, ukuqeqesha abaculi nabaculi esitudiyo, ukulawula izikhathi zokuqopha, nokuqondisa yonke inqubo ngokuhlanganisa kanye ubuhlakani.
Abakhiqizi nabo bavame ukuthatha indima ebanzi yezamabhizinisi, benesibopho sesabelomali, amashejuli, izinkontileka kanye nezingxoxo.
Namuhla, imboni yokuqopha inezinhlobo ezimbili zabakhiqizi: umdidiyeli omkhulu nomdidiyeli womculo; banendima ehlukene.
Nakuba umdidiyeli omkhulu engamele izimali zephrojekthi, umdidiyeli womculo wengamela ukusungulwa komculo.
Umdidiyeli womculo, kwezinye izimo, angafaniswa nomqondisi wefilimu, uchwepheshe owaziwayo u-Phil Ek echaza indima yakhe ngokuthi “umuntu oqondisa ngobuciko noma oqondisa inqubo yokwenza irekhodi, njengoba umqondisi engenza ifilimu.
Unjiniyela uzoba umthwebuli wezithombe wefilimu. " Ngempela, emculweni we-Bollywood, igama liwumqondisi womculo. Umsebenzi womdidiyeli womculo ukwakha, ukulolonga, nokubumba ucezu lomculo.
Ububanzi bomthwalo wemfanelo kungase kube ingoma eyodwa noma ezimbili noma i-albhamu yonke yeciko - lapho umdidiyeli ngokuvamile ezothuthukisa umbono ophelele we-albhamu nokuthi izingoma ezihlukahlukene zingahlobana kanjani.
E-US, ngaphambi kokukhuphuka komkhiqizi werekhodi, othile ovela kwa-A&R uzokwengamela izikhathi zokurekhoda, athathele umthwalo wemfanelo wezinqumo zobuciko ezihlobene nokurekhodwa.
Ngokufinyelela okulula kwanamuhla kubuchwepheshe, enye indlela yomkhiqizi werekhodi osanda kushiwo, yilokho okubizwa 'umkhiqizi wekamelo lokulala'.
Ngokuthuthuka kwanamuhla kwezobuchwepheshe, kulula kakhulu kumdidiyeli ukuzuza amathrekhi ekhwalithi ephezulu ngaphandle kokusebenzisa insimbi eyodwa; okwenzeka emculweni wesimanje njenge-hip-hop noma umdanso.
Abaculi abaningi asebezakhele igama bayayithatha le ndlela. Ezimweni eziningi umdidiyeli womculo ubuye abe ngumhleli onekhono, umqambi, umculi noma umbhali wamaculo ongaletha imibono emisha kuphrojekthi.
Kanye nokwenza noma yikuphi ukulungiswa kokubhalwa kwengoma nokuhlelwa, umdidiyeli uvame ukukhetha kanye/noma anikeze iziphakamiso kunjiniyela oxubayo, othatha amathrekhi aqoshiwe futhi awahlele futhi awalungise ngehadiwe kanye namathuluzi esofthiwe futhi adale isitiriyo kanye/noma umsindo ozungezile “ mix” yawo wonke amazwi emisindo nezinsimbi zomculo, okubuye kulungiswe unjiniyela oyingcweti.
Umdidiyeli uzophinde axhumane nonjiniyela wokuqopha ogxile ezintweni zobuchwepheshe zokuqopha, kuyilapho umdidiyeli omkhulu ebheka ukumaketheka kwephrojekthi iyonke.
NginguJoost Nusselder, umsunguli we-Neaera kanye nomkhangisi wokuqukethwe, ubaba, futhi ngiyathanda ukuzama izinto ezintsha ngesiginci enhliziyweni yesifiso sami, futhi kanye nethimba lami, bengilokhu ngidala izindatshana zebhulogi ezijulile kusukela ngo-2020. ukusiza abafundi abathembekile ngokurekhoda namathiphu esiginci.
