The Best Spotify Promotion Tips and Tricks for 2020 – And Beyond!

by Joost Nusselder | Updated on:  October 10, 2020
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The “magic number” for Spotify success is 10,000.

If you can figure out how to get 10,000 followers – only 10,000 followers – for your Spotify account your musical career will change forever.

spotify promotion

This is the tipping point number, the number of followers that will trigger a whole lot of organic growth (if you nurture it), and the number of followers that a lot of the big influencers on Spotify are looking for before they will help you skyrocket your success even more so.

Figuring out how to get to 10,000, however, can be a bit of a tough climb. Especially if you are brand-new to the world of Spotify in the music industry in general.

But that’s why we’ve put together this quick guide to help you out.

Get Verified ASAP

The number one thing you need to do when looking to increase your Spotify success – the first thing you should do before literally ANYTHING else – is to get yourself verified as an artist.

You’ll need to go into the Spotify For Artists portal in the Spotify backend, work through the verification process (it is super simple and straightforward), and get approval as quickly as you can.

This opens up so many different Promo opportunities and bits of leverage that success on Spotify without being verified is next to impossible.

Focus Promo Efforts on Your Best Songs

Secondly, you need to be laser-focused on your very best songs your very best music above all else when you are in heavy promotion mode.

Way too many artists fall into the trap of thinking that all of their music is fantastic, all of their music is destined for greatness, and promoting all of their music is a surefire way to cast as wide a net as possible to get new fans and get attention.

Think about your favorite artist for a second. The kinds of legendary superstars of the industry with millions of fans, millions of dollars, and big hit after big hit under their belt already.

Even they have songs that aren’t so hot – and no other musician or artist is any different.

Find your winners and focus your early promo efforts on them exclusively to give yourself the best shot at real success.

Have a Track Release Plan in Place

This doesn’t mean that you want to ignore music that may not be as strong as your best hits or is exciting to your audience as some of your top songs.

It just means that you want to have a track release plan in place that allows you to build on the success you generating with your early promotion efforts.

Think about how you want your music to develop, think about the experience you want your audience to have, and think about how each new song can capitalize on the success of the song that was released before it.

You have an opportunity to create some really cool momentum if you have a track release plan designed to capitalize on these opportunities.

Look for Floods of Traffic You Can Tap Right Into

Spotify influencer playlists are such a big piece of success on this platform because they represent a flood of potential new listeners and potential new audience members that are all ready to go, queued up, and looking for new music to get into.

It isn’t going to be easy breaking into the top-level influencer playlists right out of the gate but that doesn’t mean that you shouldn’t still try to – and it certainly doesn’t mean that you shouldn’t try to create some forward momentum with smaller influencers at the same time.

Don’t Forget About Reddit

Reddit sort of gets forgotten about as a social media platform for musical artists for one reason or another, but you want to make sure that you aren’t making that same mistake.

There are a lot of subreddits out there designed specifically to help new artists get the kind of traction and attention they are looking for and you’ll want to capitalize on those opportunities as much as possible – especially in the early stages of your musical career.

What About Spotify Promotion Services Like SpotiPromo?

At the end of the day, professional Spotify promotion services can definitely help you build, grow, and develop yourself as an artist and your audience as long as you are committed to working only with the best of the best.

Services like SpotiPromo have a track record for success that you can rely on, a track record for helping artists build and develop their following and their career, and a track record for providing results almost overnight.

Those are the kinds of services you want to work with!

          Joost Nusselder, the founder of Neaera is a content marketer, dad and loves trying out new equipment with guitar at the heart of his passion, and together with his team, He's been creating in-depth blog articles since 2020 to help loyal readers with recording and guitar tips.