0:00
I'm Joost and I'm here today with the American Crew grooming cream and as you can see it is pretty wet and has a heavy hold
0:07
So it really holds my hair in place all day and it smells Well, very lemony. So they call this a grooming cream, but when you look inside
0:15
You'll see that it's more of like a wax It also has the texture of a wax and the stickiness of a wax
0:21
So this will be quite hard to get off of your hands when you're molding your hair. So it's quite sticky and oily
0:27
I think it's oil based. So what I like to do is rub this a little across my hands
0:30
So it doesn't get lumpy or there's too much in one place in my hair
0:34
And then I like to go through my hair and push that a little up So I like it a little up and messy with like a wet look and this wax is perfect for that
0:42
And then I just take a little bit extra and do the back and sides of my hair again Just to make sure that it stays in place all day
0:48
Now you can also use this on a little bit longer hair like that of my son and I like to push that a little
0:53
To the side and make it a little messy. So this is a waxy wet look that can stay in place all day
0:58
Now you can go through your hair during the day and mold that back into shape, but your hands will get sticky again
1:04
So it's like a moldable pliable wax this one And I think the name is a little bit misleading because creams for most brands are like this matte wet substance
1:12
It will keep your hair matte and is water-based, but this obviously is a wax
1:18
So I think this is perfect for people who want to keep their hair into place all day because a wax like this really has
1:24
A heavy hold even more than like a matte cream or a matte pomade. It's perfect for a matte and messy look
