ʻO Fender kekahi o nā mea hoʻokani pila kaulana a kaulana loa o ʻAmelika ma ka honua.
ʻAʻole hiki iā ʻoe ke kapa iā ʻoe iho he mea hoʻokani pila inā ʻaʻole ʻoe i kamaʻāina i ka Fender ʻAthai kīkā uila.
Hoʻokumu ʻia ma ka 1946 e Leo Fender, He mea hoʻokani nui ka hui ma ka ʻoihana guitar no nā makahiki he 70, a ua hoʻohana ʻia kāna mau mea kani e kekahi o nā mea mele kaulana loa i ka mōʻaukala.
I kāna ʻimi e hana i nā mea kani maikaʻi loa no nā mea hoʻokani pila, ka mea hoʻokumu Leo Fender Ua ʻōlelo kekahi manawa he mau ʻānela nā mea pena, a ʻo ia nō "ʻo kāna hana e hāʻawi iā lākou i nā ʻēheu e lele ai".
I kēia lā, hāʻawi ʻo Fender i kahi ākea o nā kīkā no nā pae āpau o nā mea pāʻani, mai ka poʻe hoʻomaka a i ka poʻe holomua.
Ma kēia alakaʻi, e nānā mākou i ka mōʻaukala o ka brand, i ka mea i ʻike ʻia ai lākou a me ke kumu e kaulana mau ai kēia brand.
Fender: ka mōʻaukala
ʻAʻole ʻo Fender kahi hōʻailona hou - ʻo ia kekahi o nā mea hana kīkā uila mua loa i puka mai i waho o ʻAmelika Hui Pū ʻIa.
E nānā kākou i ka hoʻomaka ʻana o kēia hōʻailona hōʻailona:
ʻO nā lā mua
Ma mua o nā kīkā, ua ʻike ʻia ʻo Fender ʻo Fender's Radio Service.
Ua hoʻomaka ʻia ma ka hopena o 1930s e Leo Fender, he kanaka makemake nui i ka uila.
Ua hoʻomaka ʻo ia e hoʻoponopono i nā lekiō a me nā mea hoʻonui i kāna hale kūʻai ma Fullerton, Kaleponi.
Ua hoʻomaka koke ʻo Leo e kūkulu i kāna mau amplifiers ponoʻī, i lilo i mea kaulana i nā mea hoʻokani mele kūloko.
I ka makahiki 1945, ua hoʻokokoke ʻia ʻo Leo Fender e nā mea mele ʻelua a me nā hoa hauʻoli uila, ʻo Doc Kauffman lāua ʻo George Fullerton, e pili ana i ka hana ʻana i nā mea uila.
No laila ua hānau ʻia ka brand Fender ma 1946, i ka wā i hoʻokumu ai ʻo Leo Fender i ka Fender Electric Instrument Manufacturing Company ma Fullerton, Kaleponi.
He inoa hou ʻo Fender i ka honua kikā i kēlā manawa, akā ua hana mua ʻo Leo i inoa nona iho ma ke ʻano he mea hana i nā kīkā kila a me nā mea hoʻonui.
ʻO ka logo
Ua hoʻolālā maoli ʻia nā logo Fender mua e Leo ponoʻī a ua kapa ʻia ʻo Fender spaghetti logo.
ʻO ka hōʻailona spaghetti ka logo mua i hoʻohana ʻia ma nā kīkā Fender a me nā basses, e ʻike ʻia ana ma nā mea kani mai ka hopena o 1940s a i ka 1970s mua.
Aia kekahi hōʻailona hoʻololi i hoʻolālā ʻia e Robert Perine i ka hopena o 50s no ka papa inoa Fender. Loaʻa kēia hōʻailona Fender hou i kēlā leka nui gula me kahi outline ʻeleʻele.
Akā i nā makahiki i hala aku nei, ua lilo ka hōʻailona CBS-era Fender me nā leka poloka a me ka ʻulaʻula polū i kekahi o nā logo i ʻike ʻia i ka ʻoihana mele.
Ua hoʻolālā ʻia kēia logo hou e ka mea pena kiʻi ʻo Royer Cohen.
Ua kōkua i nā mea kani Fender e kū i waho. Hiki iā ʻoe ke haʻi mau i kahi Fender strat mai ka hoʻokūkū ma ka nānā ʻana i kēlā logo.
I kēia lā, loaʻa i ka hōʻailona Fender ke ʻano leta spaghetti, akā ʻaʻole maopopo mākou ʻo wai ka mea hoʻolālā kiʻi. Akā ʻo kēia hōʻailona Fender hou he mea maʻamau i ka ʻeleʻele a me ke keʻokeʻo.
ʻO ka mea hoʻolaha
I ka makahiki 1948, ua hoʻolauna ʻo Leo i ka Fender Broadcaster, ʻo ia ka mea hoʻokani uila paʻa kino nui i hana nui ʻia.
ʻO ka Broadcaster ma hope ua kapa hou ia i ka Telecaster, a noho mau ia i kekahi o na kikā kaulana a Fender a hiki i keia la.
ʻO ka mea kūikawā e pili ana i ka Telecaster, ʻo ia ke kīkā mua me kahi pickup i kūkulu ʻia, i ʻae ʻia ke kani hoʻonui ʻia.
Ua maʻalahi kēia i ka lohe ʻia ʻana o nā mea hoʻokani ma luna o kahi hui.
ʻO ka Bass Pololei
I ka makahiki 1951, ua hoʻokuʻu ʻo Fender i ka guitar bass uila i hana nui ʻia, ʻo ka Precision Bass.
ʻO ka Precision Bass he mea nui i ka poʻe mele, no ka mea, ua hāʻawi iā lākou i ala e hoʻohui i ka mana haʻahaʻa i kā lākou mele.
ʻO ka mea kūikawā e pili ana i ka bass precision ka ʻokoʻa i nā ana kaula.
Loaʻa i ka Precision Bass nā kaula i ʻoi aku ke kaumaha ma mua o ke kīkā ʻeono mau kaula, e hāʻawi iā ia i kahi kani mānoanoa a ʻoi aku ka maikaʻi.
ʻO ka Stratocaster
I ka makahiki 1954, ua hoʻolauna ʻo Leo Fender i ka Stratocaster, i lilo koke ʻo kekahi o nā kīkā uila kaulana loa ma ka honua.
E lilo ana ka Stratocaster i mea hookani pila no kekahi o na mea hookani pila kaulana loa o ka honua, me Jimi Hendrix, Eric Clapton, a me Stevie Ray Vaughan.
I kēia lā, ʻo ka Stratocaster kekahi o nā kīkā kūʻai maikaʻi loa a Fender. ʻO ka ʻoiaʻiʻo, ʻo kēia kumu hoʻohālike kekahi o nā huahana Fender kūʻai maikaʻi loa i nā manawa āpau.
ʻO ke kino i hoʻohālikelike ʻia a me ka leo kū hoʻokahi o ka Stratocaster e hoʻolilo iā ia i hoʻokahi o nā kīkā uila nui loa ma waho.
Hiki ke hoʻohana ʻia no kēlā me kēia ʻano mele, ʻoi aku ka rock a me ka blues.
ʻO ka maikaʻi o kēia kīkā i makemake nui ʻia, a ʻo ka haʻalulu a me ka nānā ʻana i nā kikoʻī he mea kupanaha no ia manawa.
Eia kekahi, ua maikaʻi loa nā pickups, a ua hoʻonoho ʻia ma ke ʻano e hoʻonui ai i ke kīkā.
ʻO ka Stratocaster kahi pāʻani wikiwiki i nā mea pāʻani a lilo i mea maʻamau e hoʻokolokolo ʻia ai nā kīkā uila ʻē aʻe.
ʻO ka Jazzmaster a me ka Jaguar
I ka makahiki 1958, ua hoʻolauna ʻo Fender i ka Jazzmaster, i hoʻolālā ʻia e lilo i kīkā maikaʻi loa no nā mea pāʻani jazz.
Ua loaʻa i ka Jazzmaster kahi hoʻolālā kino o ka pūhaka hou i ʻoi aku ka ʻoluʻolu e pāʻani i ka wā e noho ana i lalo.
Loaʻa iā ia kahi ʻōnaehana tremolo lana hou e hiki ai i nā mea pāʻani ke pelu i nā kaula me ka ʻole o ke kani ʻana.
ʻO ka Jazzmaster he mea koʻikoʻi loa ia no kona manawa a ʻaʻole i hoʻokipa maikaʻi ʻia e nā mea pāʻani jazz.
Eia naʻe, e lilo ia i hoʻokahi o nā kīkā kaulana loa no nā hui pōhaku heʻe nalu e like me The Beach Boys a me Dick Dale.
I ka makahiki 1962, ua hoʻolauna ʻo Fender i ka Jaguar, i hoʻolālā ʻia e lilo i ʻano kiʻekiʻe o ka Stratocaster.
Ua hōʻike ʻia ka Jaguar i kahi ʻano kino hou, kahi ʻāʻī pōkole 24-fret ʻāʻī, a me ʻelua mau pickup hou.
ʻO ka Jaguar ʻo ia ka Fender guitar mua me kahi ʻōnaehana tremolo i kūkulu ʻia.
ʻO ka Jaguar he mea ʻino loa ia no kona manawa a ʻaʻole i hoʻokipa maikaʻi ʻia e nā mea hoʻokani pila ma mua.
Kūʻai ʻo CBS i ka brand Fender
I ka makahiki 1965, kūʻai aku ʻo Leo Fender i ka hui Fender iā CBS no $13 miliona.
I kēlā manawa, ʻo ia ka hana nui loa i ka mōʻaukala o nā mea kani.
Ua noho ʻo Leo Fender me CBS no kekahi mau makahiki e kōkua i ka hoʻololi ʻana, akā haʻalele ʻo ia i ka hui ma 1971.
Ma hope o ka haʻalele ʻana o Leo Fender, ua hoʻomaka ʻo CBS e hoʻololi i nā kīkā Fender i hoʻemi ʻole ʻia lākou i nā mea pāʻani.
No ka laʻana, ua hoʻemi ʻo CBS i ke kūkulu ʻana i ka Stratocaster ma o ka hoʻohana ʻana i nā mea waiwai liʻiliʻi a me nā ʻano hana.
Ua hoʻomaka pū lākou i nā kīkā hana nui, kahi i hoʻemi ai i ka maikaʻi. Eia nō naʻe, aia kekahi mau kīkā Fender maikaʻi i hana ʻia i kēia manawa.
FMIC
I ka makahiki 1985, ua hoʻoholo ʻo CBS e kūʻai aku i ka hui Fender.
Ua kūʻai kekahi hui o nā mea hoʻopukapuka i alakaʻi ʻia e Bill Schultz a me Bill Haley i ka hui no $12.5 miliona.
E hoʻomaka ana kēia hui e hoʻokumu i ka Fender Musical Instruments Corporation (FMIC).
ʻO ka American Standard Stratocaster
I ka makahiki 1986, ua hoʻolauna ʻo Fender i ka American Standard Stratocaster, i hoʻolālā ʻia e lilo i mana hou o ka Stratocaster kumu.
Ua hōʻike ʻia ka American Standard Stratocaster i kahi manamana lima maple hou, nā pickups hou, a me nā lako i hoʻomaikaʻi ʻia.
He mea kaulana loa ka American Standard Stratocaster me nā mea hoʻokani pila a puni ka honua a ʻo ia kekahi o nā hiʻohiʻona Stratocaster kaulana loa i kēia lā.
I ka makahiki 1988, ua hōʻike ʻo Fender i ka pūʻulu mea pāʻani mua loa, a i ʻole ke kumu hoʻohālike i hoʻolālā ʻia e ka mea pāʻani, ʻo Eric Clapton Stratocaster.
Ua hoʻolālā ʻia kēia kīkā e Eric Clapton a ua hōʻike i kāna mau kikoʻī kūikawā, e like me ke kino alder, maple fingerboard, a me ʻekolu Lace Sensor pickups.
Ka ho'oilina
ʻO ke kūkulu ʻana o kēia mau mea kani Fender kaao, nāna i hoʻokumu i ka maʻamau no nā mea he nui, hiki ke loaʻa i ka hapa nui o nā kīkā uila āu e ʻike ai i kēia lā, e hōʻike ana i ka hoʻoilina a me ka hopena o ka brand.
ʻO nā mea e like me ka Floyd Rose tremolo, Duncan pickups, a me kekahi mau ʻano kino i lilo i mea koʻikoʻi i ka honua guitar uila, a ua hoʻomaka ia me Fender.
ʻOiai ke koʻikoʻi o ka mōʻaukala, ua hoʻonui nui ʻia ʻo Fender i ka kaulana i nā makahiki i hala iho nei, mahalo i kekahi hapa i kāna koho nui ʻana o nā mea kani, ʻo ia hoʻi nā basses, acoustics, pedals, amplifier, a me nā mea pono.
Eia nō naʻe, me ka nui o nā huahana, hiki ke ʻike ʻia ka manaʻo o ka nānā ʻana ma o ke kāʻei o Fender, ʻoiai e pili ana i kā lākou ʻano kīkā uila.
Ua kōkua nā mea pena e like me Jimi Hendrix, Eric Clapton, George Harrison, a me Kurt Cobain i ka hoʻopaʻa ʻana i ko Fender wahi ma ka mōʻaukala mele.
Fender i kēia lā
I nā makahiki i hala iho nei, ua hoʻonui ʻo Fender i kāna mau makana hōʻailona hōʻailona, e hana pū ana me nā mea like me John 5, Vince Gill, Chris Shiflett, a me Danny Gatton.
Ua hoʻokuʻu pū ka hui i kekahi mau hiʻohiʻona hou, e like me ka parallel universe series, kahi e loaʻa ai nā mana hou o nā hoʻolālā Fender maʻamau.
Ke hana nei hoʻi ʻo Fender i ka hoʻomaikaʻi ʻana i kāna kaʻina hana hana me kahi hale hana hou ma Corona, Kaleponi.
Hoʻolālā ʻia kēia hale hou e kōkua iā Fender e hoʻomau i ka piʻi nui ʻana o kā lākou mau mea kani.
Me kona mōʻaukala lōʻihi, nā mea kani, a me ka hoʻolaʻa ʻana i ka maikaʻi, ʻaʻole ia he mea kupanaha ʻo Fender kekahi o nā mea hoʻokani pila kaulana loa ma ka honua.
ʻO ka moʻo Fender Vintera
I ka makahiki 2019, ua hoʻokuʻu ʻo Fender i ka moʻo Vintera, kahi laina o nā kīkā e hoʻomaikaʻi nei i nā lā mua o ka hui.
Hoʻokomo ʻia ka moʻo Vintera i nā hiʻohiʻona e like me ka Stratocaster, Telecaster, Jazzmaster, Jaguar, a me Mustang. Hiki iā ʻoe ke ʻike i ka ʻike hou aku e pili ana i kēia mau hiʻohiʻona ma kā lākou pūnaewele.
Ua hoʻokuʻu pū ʻo Fender i kekahi mau mea pono kūpono, e like me ka Squier Affinity Series Stratocaster a me Telecaster.
ʻO ka Fender American Standard Series ka laina poʻokela o ka hui o nā kīkā, basses, a me nā mea hoʻonui.
I ka makahiki 2015, ua hoʻokuʻu ʻo Fender i ka American Elite Series, kahi i hōʻike ʻia i kekahi mau hoʻolālā hou a me nā hiʻohiʻona hou, e like me ka 4th generation Noiseless pickups.
Hāʻawi pū ʻo Fender i kahi lawelawe Kūʻai Kūʻai, kahi e hiki ai i nā mea pāʻani ke kauoha i nā mea hana maʻamau.
ʻO Fender kekahi o nā mea kūʻai nui loa ma ka ʻāina, a ʻo ka logo Fender kekahi o nā mea i ʻike ʻia ma ka honua.
Ke hoʻomau nei ʻo Fender i mea ikaika i ka honua guitar, a hoʻokani ʻia kā lākou mau mea kani e kekahi o nā mea hoʻokani kaulana loa o ka honua.
ʻO ka moʻolelo metala kaumaha ʻo Zakk Wylde, ʻo Brad Paisley, a me Justin Bieber, he mau mea wale nō ia o nā mea pena kiʻi e hilinaʻi nei i nā kīkā Fender e kiʻi i ko lākou kani.
Nā huahana Fender
ʻOi aku ka nui o ka brand Fender ma mua o nā kīkā uila. Ma waho aʻe o kā lākou mau mea kani maʻamau, hāʻawi lākou i nā acoustics, basses, amps, a me nā ʻano mea like ʻole.
ʻO kā lākou mau kīkā acoustic e pili ana i ka Fender acoustic maʻamau, ke ʻano Dreadnought-style T-Bucket, a me ka Malibu kaila hale.
Loaʻa i ka koho kīkā uila nā mea āpau mai ka Stratocaster a me Telecaster maʻamau i nā hoʻolālā hou e like me ka Jaguar, Mustang, a me Duo-Sonic.
ʻO kā lākou mau bass ka Precision Bass, ka Jazz Bass, a me ka Mustang Bass pōkole.
Hāʻawi pū lākou i kahi ākea o nā amplifier me nā hiʻohiʻona like ʻole a me nā koho hoʻohālike.
I nā makahiki i hala iho nei, ua hoʻonui ʻo Fender i kā lākou laina o nā huahana e hoʻokomo i nā mea hana kiʻekiʻe a me nā mea hana.
Hāʻawi kā lākou American Professional a me American Elite series i kekahi o nā kīkā maikaʻi loa a me nā bass i loaʻa ma ka mākeke i kēia lā.
Kūkulu ʻia kēia mau mea kani me nā mea kiʻekiʻe kiʻekiʻe a me ka hana hana a hoʻolālā ʻia no nā mea hoʻokani pila.
Aia kekahi mau mea hana Fender a me nā huahana, e like me ka Passport travel guitar, ka Gretsch Duo-Jet, a me ka Squier Bullet i kaulana i waena o nā mea hoʻokani pila hoʻomaka a waena.
Hāʻawi pū ʻo Fender i kahi ākea o nā pedals, me ka lohi, overdrive, a me nā pedal distortion.
Hāʻawi pū lākou i nā ʻano mea like ʻole, e like me nā hihia, nā kaula, nā koho, a me nā mea hou aku!
hōʻoia mai kaʻu loiloi nui o ka Fender Super Champ X2
Ma hea i hana ʻia ai nā kīkā Fender?
Hana ʻia nā kīkā Fender a puni ka honua.
Hana ʻia ka hapa nui o kā lākou mau mea kani i kā lākou hale hana ʻo Corona, Kaleponi, akā he mau hale hana pū kekahi ma Mexico, Iapana, Korea, Indonesia, a me Kina.
ʻO ka Performer, ka Professional, ka Original, a me ka Ultra series guitars i hana ʻia ma USA.
ʻO kā lākou mau mea kani ʻē aʻe, e like me ka Vintera series, the Player, a me ka Artist series, ua hana ʻia ma kā lākou hale hana ʻo Mexico.
Aia ka Fender Custom Shop ma Corona, Kaleponi.
ʻO kēia kahi e hana ai kā lākou hui haku haku i nā mea hana maʻamau no nā mea hoʻokani pila.
No ke aha he mea kūikawā ʻo Fender?
Ke noʻonoʻo mau nei ka poʻe no ke aha i kaulana ai nā kīkā Fender.
E pili ana i ka playability, nā leo, a me ka mōʻaukala o ka hui.
ʻIke ʻia nā mea kani Fender no kā lākou hana nui, e maʻalahi ai lākou e pāʻani.
Loaʻa iā lākou nā ʻano leo ākea, mai nā leo ʻālohilohi a ʻelua o ka Telecaster a i nā kani mahana a me ka maʻalahi o ka Jazz Bass.
A, ʻoiaʻiʻo, ʻaʻole hiki ke hōʻole ʻia ka mōʻaukala o ka hui a me nā mea pena i hoʻokani i kā lākou mau mea kani.
Akā ʻo nā hiʻohiʻona e like me nā ʻaoʻao manamana lima i ʻōwili ʻia, ka hoʻopau ʻana o ka lacquer nitrocellulose, a me nā ʻokiʻoki maʻamau i hoʻokaʻawale ʻia ʻo Fender mai nā hōʻailona guitar ʻē aʻe.
ʻO ka Pau Ferro fingerboard ma ka American Player Stratocaster he hoʻokahi wale nō hiʻohiʻona o ka nānā ʻana i nā kikoʻī a Fender i hoʻokomo ai i kā lākou mea kani.
ʻO ka kuʻekuʻe wāwae ʻāʻī a me ke kino i hoʻohālikelike ʻia e lilo ia i mea hoʻokahi o nā kīkā ʻoluʻolu loa e pāʻani.
Hoʻohana pū ʻo Fender i nā mea waiwai maikaʻi e like me ka ʻāʻī maple, kino alder, a me nā mea kila kila ma kā lākou mau mea kani ʻAmelika.
Hāʻawi kēia mau mea i nā kīkā e ʻelemakule maikaʻi a mālama i ko lākou leo kumu i ka wā.
Hoʻohui, hiki i nā mea pāʻani ke ʻike i ka nānā ʻana i nā kikoʻī e hele mai me kēlā me kēia mea kani, a hoʻokaʻawale kēia i ka brand mai nā mea hana maʻalahi.
ʻO ka laina lalo, hāʻawi ʻo Fender i kahi mea no kēlā me kēia.
Inā he mea hoʻomaka ʻoe e hoʻomaka ana a i ʻole he mea hoʻokani pila ʻoihana e ʻimi nei i nā mea kani maikaʻi loa, loaʻa iā Fender kahi mea e hāʻawi ai.
Me kā lākou mau hōʻailona Squier a me Fender, loaʻa iā lākou kahi kīkā no kēlā me kēia kālā.
Lawe aku
Inā ʻoe e noʻonoʻo nei e pāʻani i ke kīkā a loaʻa paha kāu mea kani ponoʻī, pono ʻoe e noʻonoʻo i kekahi o nā hiʻohiʻona Fender.
Ua puni ʻo Fender no nā makahiki he kanahiku, a hōʻike ko lākou ʻike i ka maikaʻi o kā lākou huahana.
He ʻano kīkā ko Fender no kēlā me kēia kanaka, a ua hana maikaʻi ʻia nā ʻano hoʻohālike me ka leo maikaʻi.
ʻO wau ʻo Joost Nusselder, ka mea nāna i hoʻokumu iā Neaera a me kahi mea kūʻai aku ʻike, makuakāne, a makemake hoʻi e hoʻāʻo i nā mea hana hou me ka guitar ma ka puʻuwai o koʻu makemake, a me kaʻu hui, ua hana wau i nā ʻatikala blog hohonu mai 2020 e kōkua i ka poʻe heluhelu kūpaʻa me nā ʻōlelo aʻoaʻo hoʻopaʻa leo a me nā kīkā.
